We all use YouTube every day to watch our favorite channels, but have you ever wondered how these pages do so well? What can you be doing to grow your channel and create a massive audience.
We are are going to rundown a few things you need to start doing right now.
Quality Over Quantity
This goes with content in general, but especially on YouTube, you want to start focusing on quality over quantity. Have you ever noticed big YouTube channels come out with weekly videos, whereas small channels crank out video after video? There is a reason for this. If you worked on a video for a week, imagine the end product versus a video you spent maybe 3 or 4 hours on.
There is a myth that the more content you produce, the better chance you have to bring in views. This isn’t always true. In fact, it’s pretty much always wrong.
You want your content to be worth watching! Stop trying to rush out as much content as you can. Slow down, do your research, and polish up those videos.
Reply to your comments!
If you aren’t already, you need to start replying to every single comment in your comment thread. Even if the person leaves a one-word comment such as “Nice!” or leaves a smiley face. People enjoy being engaged with, and will more often than not come back to your channel if they receive a reaction from you.
You will build your audience by building relationships, so get the conversation going!
Make longer videos
Who wants to watch a three-minute video? How much information can you really cram into three minutes? If you do, surely it will be shallow content. People want to sit down, watch a video, and really absorb some information or entertainment. YouTube has replaced cable for many people, so imagine you are creating a weekly show. Would you care about a three-minute show? Probably not.
Dive in and push that video to over ten minutes, at least.
Promote your other videos at the end of each video
This is an obvious method, but you want to promote your other videos at the end of your channel. Notice how most other channels promote one or two videos at the end of their videos? This is because it greatly increases the chance of a user staying on your videos.
You also want to mention these videos at the end of your current video. For example, you can say something like, “Make your check out my other video on YouTube growth tips here or my video on graphic design for beginners below.”
Guide your audience to similar videos, and you will increase both your views and potentially your subscription rate.
As you can see, YouTube is going to take a bit of work for you to grow, but it is very doable. Make sure you are producing quality videos with great thumbnails that are around ten minutes in length. Remember, reply to all your comments to start building relationships with your audience and maintain their viewership. If you follow these easy changes to your YouTube strategy, you will be on your way to growing your channel!