About the Author: Robert Shaffer
Trained in both the white and black arts of SEO and Marketing, with 11 years of hands on experience as a Search Engine and Marketing Optimization consultant and service provider. Long-term serving moderator on BlackHatWorld.com under the pseudonym 'GoldenGlovez'.
Articles From Robert Shaffer
Learn How to Optimize Your Facebook Business Page
Have a Facebook Business page, but unsure how to optimize it? Today, we are to show you exactly what you need to do to optimize your facebook business page.
Read this postSimple Changes To Grow Your YouTube Channel
YouTube isn't going anywhere anytime soon, so why not take advantage of it? Do you want to grow your channel and build up an audience? We are going to rundown a few changes to your strategy you need to be impletnting. Follow our lead, and watch your numbers grow!
Read this post3 Easy SEO Tips For 2020
It seems that there is always a new trend in SEO, and it's hard to know which ones are worth your time and effort. This week, we are going to discuss the top three easiest SEO tips that anyone quickly apply to their website. These are tips you don't want to miss!
Read this postHow To Quickly Increase Your Domain Authority
Are you struggling with your domain authority? Don't worry. You're not alone! This week we dive into a few easy tips you can apply to your website to start increasing your domain authority.
Read this postBlack Friday and Cyber Monday SEO Tips
Black Friday and Cyber Monday mean one thing and one only, sales! Are your SEO efforts prepared to grab all of the sales traffic this Black Friday and Cyber Monday? Here a few SEO tricks to take advantage of that holiday traffic and bring in the conversions!
Read this postCommon Reasons For SEO Penalties
Are you worried about SEO penalties? Do you know what the most common seo penalties are? Here is our rundown of the most common reasons websites are penalized.
Read this postFive Tips To Improve Your Bounce Rate
Are you finding your bounce rate is too high? Do you want to start improving your bounce rate? Today we touch on five fast tips that can help you easily reduce your bounce rate on your website.
Read this post6 Tips For Boosting Engagement With Instagram's Algorithm
Have you noticed your engagement dropping? You aren't alone, today we dive into the Instagram algorithm and what you can do to organically regain your engagement.
Read this postWriting A Newsletter People Want To Read
Newsletters are an excellent way for companies to keep their customers in the loop about their business. The real question is, what makes a good newsletter? Today we are going to discuss tips for writing a newsletter people want to read.
Read this postDriving Website Traffic Through Instagram
Instagram was once just simply a photo application, but it has become an essential piece of any digital marketing strategy. Today, we are going to take a look at how simple it is to start converting your Instagram followers to website traffic.
Read this postGoogle Algorithms: Future Proofing Your SEO
Learn how to design your website and content to protect from future updates to Google's algorithm. We will cover topics such as content, page optimization, and user experience.
Read this post[How-To] Running your own Web Server for Marketers – Part 1
Running your own web server can be a daunting task. This guide covers how to get started, while focusing on optimizations suitable for Internet marketers. Learn how to quickly install and configure your own web server.
Read this postIncreasing Your Sales: Optimizing Local SEO
Local SEO is a HUGE piece of the traffic generation puzzle. Google reports that close to 50% of ALL searches on their network are local searches. Are you doing everything you can for your local SEO efforts? After reading this article, you will be on your way to skyrocketing your local SEO results.
Read this postTips for On-Page Optimization
While the latest SEO tactic for off-page search engine optimization will usually fizzle out with each change or overhaul to the search algorithms, on-page optimization remains the foundation that the rest of your search engine optimization needs to be built on.
Read this postOptimizing Your Content for Voice Search in 2018
Taking advantage of the meteoric rise in voice search popularity is critical to stay on top of your competition. Today we take a look at the statistics, examples, and how to optimize your content for voice search.
Read this post5 SEO Trends that will be BIG in 2018
Everyone knows the importance of ranking on top search engines such as Google. Obtaining those coveted first-page spots takes hard work, time, and consistent content creation. Here are 5 recommendations to quickly improving your rankings.
Read this postDoes SEO Really Matter Anymore?
Google's search engine algorithms are constantly evolving and shifting, sometimes even a few times a year. Are you staying on top of the latest trends and best practices? Does SEO even really matter? We'll take a look at three goals you need to follow to stay on top of your competition.
Read this postThree Ways to Identify and Reach Prospective Customers
Who buys your products and services? Being able to pinpoint your customer base and demographic can increase sales and your advertising return on investment. We look at three steps to help identify and reach out to new prospective customers.
Read this postWhite Paper: Building Brand Trust Online
Companies spend billions every year trying to acquire new customers, while the cost of retaining existing ones is significantly lower. In this white paper we cover steps you need to follow to grow a loyal and trusting customer base for your company.
Read this postGetting Started: 4 Tips for Developing Your Brand
You’re ready to let your company, your products, and your vision be communicated to the public. What’s the next step? Developing your brand. Take a look at 4 brand building tips we share to help get your new or existing business started down the right path.
Read this postLimited Marketing Budget? Leverage These 3 Tactics
You run a small business with limited budget with new employees, training, administrative tasks, and little left over for marketing. What do you do? Take a look at 3 low cost ideas to implement in your marketing campaign.
Read this postBoost Your SEO Ranking: 5 Content Creation Tips
Everyone knows the importance of ranking on top search engines such as Google. Obtaining those coveted first-page spots takes hard work, time, and consistent content creation. Here are 5 recommendations to quickly improving your rankings.
Read this postGoogle Analytics Data: 4 Red Flags to Look Out For
Google Analytics provides valuable marketing data, including where your website visitors are located and which website pages are getting the most traffic. While one would hope their website analytics show mostly positive results, this is not always the case.
Read this postNew Website or Blog? Start Here
Which SEO tactics work and which don’t is a near-constant evolution. With every algorithm change, you may need to completely change how your company approaches website content. Read on to learn how to jump start your future SEO.
Read this postGrowing Your Business Through Social Media Marketing
Committing to a social media marketing strategy is necessary in today’s business landscape. Customers often use it for information about brands and services. Today we look at the top 5 social media sites and how they can help grow your business.
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