This week we are going to dive into where your SEO efforts need to be focused. Now, I’m not going to go into explaining why you need to be working on SEO, to begin with. If you’re on our blog, I’m going to assume you have a general idea of what you’re doing.
So let’s skip the fluff and jump right into where you ACTUALLY need to be putting your time and effort for 2020.
This has been beaten to death over the years, but the fact remains, content is becoming more and more important in your SEO efforts. Google continues to learn and adapt its algorithms. Gone are the days where you can push out a bunch of fluff and rank. Google is putting more and more emphasis on natural language keywords. Your content needs to precise, trustworthy, and well written.
Focus on E.A.T.
Think about what people are asking rather than how many keywords can I stuff in this content. For example, instead of “best lawnmower” aim for “What should I be looking for when I buy a lawnmower?” etc. Think about what you type into Google when you search for topics. Odds are you aren’t typing in “best lawnmower,” you are typing, “What is the best lawnmower?”
A simple way for you to go about this to think about guest posting: I’m not trying to pitch a service; I’m suggesting a simpler approach for you. Content takes a lot of work, and our team has been helping clients for years produce high-quality articles on authoritative sites — just something for you to think about.
Have a local business or service? Then you need to optimize your Google My Business page. That should be your only priority.
How do you go about this? It’s simple:
- Make your NAP (Name, Address, and Phone Number) across the board.
- Work on your link building
- Reviews, Reviews, Reviews. Want more reviews? Ask your customers, give them an incentive.
- Geotag images
With those four simple steps alone, you will see a boost in your local SEO efforts.
Video content continues to become a stronger piece of the SEO puzzle. Why? Because over 90% of people like watching videos on services or products they are interested in using.
How can you optimize your video to help your SEO?
- Add optimized captions and include transcripts in descriptions
- Make sure your videos are mobile-friendly
- Optimize your titles
- Use a high-quality thumbnail
This will take a bit of practice, but once you get it down it will really help you get the ball rolling on your video content.
There you have it. These are three tips that any business or service owner, both big and small, can quickly adapt to their SEO strategy. As the years past, consistency is key, and you always want to keep an eye on Google’s algorithm updates. Now get out there and start ranking!