Black Friday and Cyber Monday are both massive sources of income regardless of you being a fully eCommerce shop or traditional brick and mortar. Millions of consumers rush to grab those Black Fridays, and you shouldn’t be missing out on this opportunity.
To take advantage of this holiday event, it is more important than ever to have an SEO strategy planned out. Here are some SEO tips for Black Friday and Cyber Monday that will help you rive this holiday traffic to your site and make those sales
Polish up your basics
Before you dive right into all the possible ways you can improve upon your current strategies; we should make sure all of our basics are covered.
One of the first things you want to do is check your website for any error pages or broken links. Make sure you resolve any 404 error pages as well as placing 301 redirects on any broken links.
Another critical step is to make sure your page speed is up to par. There is going to be a lot of competition when it comes to e-commerce sales, especially on Black Friday or Cyber Monday. You want to optimize your page speed to keep those potential consumers on your site. A slow page will only lead to a sale for your competition.
Finally, make sure your server can handle high volumes of traffic. There would be nothing worse than what some people refer to as the hug of death. This is when your website has so many visitors, it ends up crashing. You don’t want to miss any opportunity. Make sure your server can handle the holiday traffic.
It may come as no surprise, but the most searched keyword on Black Friday is Black Friday. Your competition knows this, and that is why you should not target this keyword exclusively. You can target words such as deals, sales, gifts, flash sales, etc. The keywords “Black Friday” or “Cyber Monday” are going to be very competitive, so instead, you should focus on long-tail keywords. For example, if you have a shoe store, you would want to target “Men’s Nikes Size 10” or “Size 10 men’s Nikes Black Friday deal.”
You can use tools such as:
- Google Keyword Planner
These are all great options to help you out with your keyword research this holiday season.
Show Off Your Reviews
Reviews are going to make or break any business. Have a bunch of bad reviews? Nobody will want to do business with you. Trust with your consumer is going to make our break your sales, so make sure you deliver quality and keep your reviews visible.
Take your top reviews and place them in a visible location for the consumer to see.
You want the traffic coming to your site to be directed in the right direction, and there is no more natural way to do this than a landing page.
Many consumers will assume the black Friday deals on your website are at, for example, www.bestbuy.com/blackfriday. Make sure your landing page is optimized with things such as keywords, meta tags, an excellent copy, and page speed. These pages need to express the limited duration of the sale to increase revenue. Depending on the products you offer, you may find it beneficial to create separate pages for each product.
Remember, a consumer is much more likely to purchase from a site that says one day only rather than all week long.
Social media is going to be an essential aspect of your Black Friday or Cyber Monday deals. You need to get out there and slam the message to all of your followers. You can do things such as offering discounts to people who share your content.
Any social media page needs not only to be utilizing proper hashtags, but your posts need to be planned out and scheduled in advance.
Social media engagement is very much about timing, so look at the times your audience is most active. We have found the best times for posting on social media channels is around between 11 am and 1 pm on weekdays. The weekend will always have lower levels of engagement because many people are out enjoying their time off, and are less likely to be on their social media pages.
One of the most effective ways to capture your consumer is through remarketing. By doing this, you can create awareness of deals ahead of time and bring back any lost customers or inform your current ones.
Do not limit yourself to just pushing ads on one platform either, you want to use Google, Bing, and Facebook to have a wider reach to the potential consumer. Remember, make sure your landing page is relevant, optimized, and creates a sense of urgency with your consumer. Urgency drives sales.
Black Friday is still a few weeks away so there is still time for you to ramp up your marketing efforts for the holiday season.
Remember, paid ads, landing pages, and social media awareness are all great to bring in traffic, but your pages have to optimized in order to close the deal.
Make sure things such as paid speed, images, links, and your server are all working correctly. If you apply these tips correctly you will have yourself a very profitable season!